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Annual Advertising & Lead Generation Benchmarking Survey
ForProfitEDU.com in conjunction with Edufficient LLC launches its Annual Advertising & Lead Generation Benchmarking Survey. Employees & Executives at Colleges, Lead providers, Aggregators &...
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Results: 2013 Advertising & Lead Generation Benchmarking Survey
May 16th 2013 – New York, NY – ForProfitEDU.com in conjunction with Edufficient LLC announced today the results of their 2013 Advertising, Lead Generation Benchmarking survey for the Higher Education...
View ArticleHello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! The post Hello world! appeared first on Edufficient.
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Why You Should Leverage Social Media For Higher Education Marketing Campaigns
Colleges and universities are beginning to embrace social media for higher education and realize the potential power and implications for using it as a component of their overall marketing mix. Certain...
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Why Should Higher Education Marketing Agencies Use Ringless Voicemail?
Leveraging Ringless Voicemail In Higher Education More than half of U.S. homes either don’t have a landline, or don’t use it as their primary phone. (CDC, 2012) As described, ringless voicemail is a...
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5 Lead Nurturing Strategies You Probably Aren’t Using
If you’re a marketer in the Higher Education space, you’re likely asking yourself about your overall digital strategy. So what does it look like to cross the finish line by building an effective lead...
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Optimizing for Voice Search to Reach Today’s Prospective Recruits in 2017
Just when you thought optimizing your website for search on desktop browsers was becoming tough, then comes optimizing your website for mobile search. Once you were almost at peace with the fact that...
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Why Automated Marketing Solutions are the Future of Higher Education Marketing
In today’s marketing climate, there are multiple marketing and enrollment channels (social, digital, print, and more) that demand your attention as an enrollment specialist. Each channel has to be...
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Why Choose Edufficient As Your Higher Education Marketing Agency?
As a potential client, you may be asking yourself, what sets Edufficient apart from just any marketing agency? Not every agency measures performance the way we do. As a performance-based marketing...
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6 Key Elements Of Content Marketing in Higher Ed.
In our industry of content marketing in higher education, we have to ask ourselves: What do you want to achieve with content marketing? You have to understand what it is you want to achieve in this...
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Ad Rank Thresholds Update Impact on Higher Ed May 2017
Ad Rank Thresholds Update Impact on Higher Ed May 2017 Since early May Google has been quickly rolling out new Ad Rank thresholds. These threshold changes can have a serious impact on accounts CPC’s...
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How to Market To Prospect’s Using Lead Nurturing Tactics in Higher Education
How to Market To Prospect’s Using Lead Nurturing Tactics in Higher Education Lead nurturing is a marketing term that works to develop relationships with potential students through every step of the...
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Ad Rank Thresholds Update Impact on Higher Ed May 2017
Ad Rank Thresholds Update Impact on Higher Ed May 2017 Since early May Google has been quickly rolling out new Ad Rank thresholds. These threshold changes can have a serious impact on accounts CPC’s...
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How to Market To Prospect’s Using Lead Nurturing Tactics in Higher Education
How to Market To Prospect’s Using Lead Nurturing Tactics in Higher Education Lead nurturing is a marketing term that works to develop relationships with potential students through every step of the...
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7 Costly PPC Mistakes in Higher Education
7 Costly Paid Search Management Campaign Mistakes in Higher Education Has your paid search management campaign performance bottomed out when looking at your Higher Education Marketing strategy? You see...
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5 Ways Schools Can Improve CTR’s Using Facebook Ads – 2017
5 Tips That Every Advertiser Should Know About Facebook Ads & Higher Education Those of us in the daily trenches of paid advertising can agree on a lot of the same things; we want lower CPC’s, more...
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Our Clients Love Our Marketing Automation
One of the great things about the Edufficient lead platform is its ability to integrate and connect with some of the most cutting edge marketing tools in the industry. Adding marketing automation...
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Optimizing for Voice Search in 2021
Just when you thought optimizing your website for search on desktop browsers was becoming tough, optimizing your website for mobile search comes along. Once you are almost at peace with the fact that...
View ArticleFishing in a Crowded Lake
Many higher education institutions in today’s competitive environment struggle with meeting their enrollment goals. Is your institution one of them that needs to re-examine your enrollment marketing...
View ArticleLead Generation for Education
Increasing ROI for University and College Enrollments With increasing competition in the education sector, colleges and universities grapple to find students to get admissions. However, it’s no more a...
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